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Dumb Starbucks

"Dumb Starbucks" is the fifth episode of the second season of the American television docu-reality comedy series Nathan for You, and the thirteenth overall episode of the series. Written by series co-creators Nathan Fielder and Michael Koman, as well as Dan Mintz, it first aired on Comedy Central in the United States on July 29, 2014. In the series, Fielder plays an off-kilter version of himself, who tries to use his business background and experiences to help struggling companies and people, offering them strategies that no traditional business consultant would dare. In the episode, Fielder attempts to help a struggling coffee shop by renaming it Dumb Starbucks, a parody of the American coffee company and coffeehouse chain. While producing the episode, the actual Dumb Starbucks location provoked real international media coverage. This episode was the second time Nathan for You was the subject of serious coverage from mainstream media outlets, the first being for a video produced for the season one episode "Santa/Petting Zoo". The location attracted dozens of visitors before it was allegedly shut down by the Los Angeles County Department of Health Services (LACDHS), an event incorporated into the episode, although the LACDHS has no records of an action against Dumb Starbucks. Spectators and media commentators questioned the stunt's authenticity, viewing it variously as performance art, a statement on consumerism, a viral marketing achievement or the work of street artist Banksy. Starbucks did not pursue legal action, although it did note to the press that it was "evaluating" the possibility while reinforcing that the "Starbucks" name is a protected trademark. Upon the episode's broadcast, it was acclaimed by television critics.

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Howard Schultz

Howard D. Schultz (born July 19, 1952) is an American businessman and author, who is currently the chief executive officer (CEO) of the Starbucks Coffee Company. He served as both chairman and CEO of Starbucks from 1986 to 2000, and then again from 2008 to 2017. Schultz also owned the Seattle SuperSonics basketball team from 2001 to 2006. Schultz began working at the coffeehouse Starbucks in 1982. He later left and opened Il Giornale, a specialty coffeeshop, that merged with Starbucks during the late-1980s. Under Schultz, the company established a large network of stores which has influenced coffee culture in Seattle, the U.S., and internationally. Following large-scale distribution deals Starbucks became the largest coffee-house chain in the world. Schultz took the company public in 1992 and used a $271 million valuation to double their store count in a series of highly publicized coffee wars. He stepped down as CEO in 2000, succeeded by Orin Smith. During the 2008 financial crisis, Schultz returned as chief executive.

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Starbucks

Starbucks Corporation is an American multinational chain of coffeehouses and roastery reserves headquartered in Seattle, Washington. It is the world's largest coffeehouse chain. As of November 2021, the company had 33,833 stores in 80 countries, 15,444 of which were located in the United States. Out of Starbucks' U.S.-based stores, over 8,900 are company-operated, while the remainder are licensed.In 2021–2022, votes to join Starbucks unions were successful at multiple Starbucks locations, including in cities such as Seattle, Buffalo, Rochester, Ithaca, Kansas City and Manhattan.The rise of the second wave of coffee culture is generally attributed to Starbucks, which introduced a wider variety of coffee experiences. Starbucks serves hot and cold drinks, whole-bean coffee, micro-ground instant coffee, espresso, caffe latte, full and loose-leaf teas, juices, Frappuccino beverages, pastries, and snacks. Some offerings are seasonal, or specific to the locality of the store. Depending on the country, most locations provide free Wi-Fi internet access.

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Starbucks unions

In 2021 and 2022, a flurry of US labor unions formed at the multinational coffeehouse chain Starbucks, starting with a store in Buffalo, New York, for the first time since the 1980s. About a third of Starbucks' Chilean workforce is unionized, as well as 450 workers in New Zealand and one store in Canada. Previously in the United States, there had been inconsistent unionization efforts beginning in the 1980s. Many of those unions folded, in part due to the company's long history of opposing unionization efforts. Warehouse and roasting plant workers in Seattle were Starbucks' first to unionize in 1985. During contract negotiation, the bargaining unit expanded to include store workers but the same workers moved to decertify their representation within two years. Starbucks stores and a distribution plant unionized in British Columbia in the mid-1990s through the mid-2000s. The company strongly opposed unionization efforts in the 2000s through present day, with multiple National Labor Relations Board complaints ending in settlements or findings of labor law violations. The Industrial Workers of the World led an organizing campaign in the mid-2000s based in New York City that did not result in union recognition. In 2021, the Elmwood Avenue store in Buffalo became the first location in the United States to unionize in the 2020s.

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