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Wikipedia



Cartier (jeweler)

Cartier International SNC, or simply Cartier (; French: [kaʁtje]), is a French luxury goods conglomerate which designs, manufactures, distributes, and sells jewellery and watches. Founded by Louis-François Cartier in Paris in 1847, the company remained under family control until 1964. The company maintains its headquarters in Paris, although it is a wholly owned subsidiary of the Swiss Richemont Group. Cartier operates more than 200 stores in 125 countries, with three Temples (Historical Maisons) in London, New York, and Paris.Cartier is regarded as one of the most prestigious jewellery manufacturers in the world. As of 2021, the brand appears to be steadily on the rise and Forbes Most Valuable Brand List shows that Cartier has moved up three spaces, from 59th in 2018 to 56th in 2020. With a growth of 14% value over the previous year, a brand value of $12.2 B and revenue of $6.2 B.Cartier has a long history of sales to royalty. King Edward VII of Great Britain referred to Cartier as "the jeweller of kings and the king of jewellers." For his coronation in 1902, Edward VII ordered 27 tiaras and issued a royal warrant to Cartier in 1904. Similar warrants soon followed from the courts of Spain, Portugal, Russia and the House of Orleans.

Wikipedia


Cartier Tank

The Tank is a line of watches made by Cartier. It was created by Louis Cartier in 1917, and inspired by the new Renault tanks which Cartier saw in use on the Western Front. The prototype watch was presented by Cartier to General John Pershing of the American Expeditionary Force. The Tank was introduced in 1918, and entered full production in 1919, when a total of six pieces were built. Its lines and proportions are similar to those of tanks found on First World War battlefields; it is both a square and a rectangle, and its strap is seamlessly integrated into vertical sidebars called "brancards". Since its inception, variations of the watch have been released by Cartier, including the Tank Louis in 1922, the Tank Americaine in 1989, and the Tank Francaise in 1996. The defining features of a tank watch include its bold Roman numeral dial with a chemin de fer chapter ring, sword-shaped blued steel hands, and a sapphire cabochon surmounted crown. The Tank has become one of the most highly coveted and copied wristwatches of all time, and has been worn by, amongst others, Jackie Kennedy, Princess Diana and Yves Saint Laurent.

Wikipedia